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Virtual tours are a new form of marketing that allows customers to experience services or products by a retailer in a virtual environment.
Thanks to the evolution of digital photography and virtual imaging, 360 photos and virtual tours are readily available.
A virtual tour can improve a business, as it gives a sense of luxury, builds more trust with customers, and increases engagement with the brand’s website, virtual tour statistics confirm.
So, it should come as no surprise that virtual tours are all the rage these days. And we’ve got the stats and facts to prove it.
Virtual tours are composed as a sequence of still images or videos that give you a simulation of an existing location. Additional multimedia elements, such as music, narration, and sound effects, are added to engage the user’s for longer periods of time.
1. Virtual tours attract customers in the 18 to 34 years age group, as they are 130% more likely to book based on a virtual tour.
Millennials are at the forefront of this new marketing technology, as they are more like to book a venue or use a service if the business website offers a virtual tour.
2. Websites with virtual tours receive 5 to 10 times longer views than those without, virtual tour statistics reveal.
A virtual tour is appealing because it makes your customers feel like they’re walking through the actual experience. It allows customers to engage while playing around the virtual playground you’ve created.
4. Two out of three customers know what is a virtual tour and want more businesses to offer them.
Among survey participants, 67% would like to see more virtual tour opportunities. Customers truly appreciate virtual tours on company websites.
5. There are over five million visits on virtual tours every day worldwide, virtual tour statistics confirm.
The demand for virtual tours exists simply because it’s a great and innovative tool for both businesses and customers. Customers can enjoy peace of mind while they get a virtual feel of a business or service. It also helps to build a bond of trust between the business and its customers.
Virtual tours also attract new customers. Visitors tend to spend a long time on sites with virtual tours, which has the potential to increase sales and site traffic.
6. A virtual tour helps listings double interest.
Customers who go through a virtual tour are twice as likely to make a reservation. Additionally, stats about Google reveal that businesses with Google virtual tours have a 16% higher chance of appearing in Google Search or Google Maps.
7. Matterport, a virtual tour company, reveals that 90% of its clients have a strong brand presence in the marketplace.
Matterport’s clients have great marketing results, as the overwhelming majority reported stronger brand visibility after using virtual tours. 83% of these companies claim to have a more competitive edge, and 74% claim to win more listings after employing Matterport.